Madison, WI 53716
Decision Point is your ideal research partner – innovative, adept and agile. Whether you’re looking to develop new products, build your brand or optimize retail presence, we'll enable you to make confident, data-driven decisions.
We’ve helped both B2C and B2B clients. We specialize in qualitative and quantitative research, including: ethnographies, conjoint studies, concept optimization, pricing research, brand equity studies and much more.